Reach Your Goals by Blogging

Who Should Take This Course

Leading career blogger Penelope Trunk earns $200,000 from her blog each year. She is never certain how she’s going to do it, but because a blog is so adaptable, she is able to switch business models quickly to ensure a strong, reliable income. More important, blogging has allowed Penelope to reach career goals more efficiently than any other career tool she’s used.

Blogging connects you to people who can help you. It also showcases your ideas and gives you a way to demonstrate what you can accomplish without having to ask anyone for permission. Penelope will show you how to use these benefits to reach your career goals.

If you have a blog already, this course will lift it to the next level. If you don’t have a blog, take this course to ensure you launch in a way to reach your goals as fast and efficiently as possible.

Why You Should Take This Course

The best part about blogging is that it can help you reach almost any goal you have. The hardest part about blogging is that successful blogging requires strategic thinking. You need a plan.

Instructor

Penelope Trunk

Quistic is the fourth startup Penelope has founded. Each company she built was focused on a community. Her own career path has had twists and turns and frequent freelancing, which she documents on her blog, which reaches more than one million readers a month. Inc. magazine called Penelope “the world’s most influential career coach.”

What People are Saying about this Course:

The surprise guest for Day 3 was a brilliant idea! Thank you for the treat!

Sylvia L.

This workshop is not what I expected; it's more personal and now I see the value in that.

Kelly Q.

Penelope is absolutely brilliant at cutting through the bullshit.

Cheryl C.

Schedule

DAY ONE: DEFINE GOALS SO YOU CAN MEET THEM

One thing you can’t do with a blog is make money from advertising. But you can do almost anything else with a blog, and Penelope will show you how. Blogs are ideal tools for intellectual, innovative, creative people who want to grow. Blogs are also great for career change, be it launching a startup, building a consulting business or climbing to the C-suite. If you blog for a company, learn how to use your position to make a big impact on your company’s bottom line.  Whatever your reason for starting a blog, Penelope will show you how to use it to realize your goals no matter what they are.

DAY TWO: BE AN EXPERT IN ANY TOPIC

So many of our goals for our lives require that we are rock stars in our career. High pay, part-time work, funding for a company---the list of goals is endless, but the best way to meet them is always the same: position yourself as top tier. A blog gives you a path to the top by positioning you as an expert and letting people get to know you for how you think and what you care about, instead of what you have been paid to do in the past.

DAY THREE: HOW TO WRITE A BLOG POST PEOPLE WILL LOVE

Penelope will show you the formula she uses for every blog post—a formula that ensures the community of people on her blog feels cohesive, relevant and meaningful as a result of every post.

DAY FOUR: TRICKS TO GET ATTENTION FOR YOUR BLOG

You don’t need a lot of traffic to make your blog successful. But you do need the right traffic. Learn how to identify your best audience. Penelope will give you insider tips on what works and what doesn’t and how to leverage her research to reach your goals. Penelope has also spent years figuring out what makes a blog post viral, and she will share all her knowledge on this topic with you. Hint: offensive blog posts don’t work.

DAY FIVE: BONUS

Penelope answers the most common questions on blogging.