Grow a Six-Figure Coaching Business
Who Should Take This Course
Penelope Trunk grew a coaching business from $0 to $150K in just one year. In this course, she’ll walk you through the tactics she used so that you can apply them to your own specialty. The trick to making a good living from coaching is to understand marketing. This course will turn you into a master of efficient marketing so you can spend the majority of time doing what you love: helping people to transform their lives.
Do you want to change people’s lives through coaching? This course will show you how to grow this business to six figures in just one year.
Why You Should Take This Course
For many people the hard part of a coaching business is not the actual coaching but rather the marketing required to get the type of clients who can benefit from coaching and who can afford to pay for it. This seminar teaches you how to position yourself as top among your competitors and to reach the dream clients who will bring your business to the next level.
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Instructor
Penelope Trunk
Penelope Trunk is a serial entrepreneur, best-selling author and nationally recognized career commentator. Penelope’s out-of-the-box career advice reaches millions of professionals every month, and runs in more than 200 newspapers. Penelope leveraged her writing to build a successful career coaching business. Inc magazine named Penelope, “The world’s most influential career coach.”
What People are Saying about this Course:
Definitely worth the money.
Stefan H.
Penelope's style is brutally honest. She gave me the best advice as a coach since I've been in business.
Scott, Los Angeles
Schedule
DAY ONE: FIND YOUR NICHE AND CORE STORY
- Identify the parts of your story that make you uniquely and memorably equipped to help people in your niche market.
- Identify your ideal client by aligning your niche with a group of people that need you most.
- Position your experience and career story in a way that makes people believe you can help them.
DAY TWO: UNDERSTAND YOUR BRAND AND YOUR CLIENTS
- Learn how to describe what you do and what makes you special in one memorable sentence.
- Learn how personality tools like the Myers Briggs test can help you speak faster and better to your clients’ core needs and keep those clients coming back.
- Get insider tips on pricing your services in a way that will encourage people to hire you.
DAY THREE: MARKET YOURSELF ONLINE AND OFF (EVEN IF YOU HATE SELLING)
- With a niche and a site, you’re ready for a marketing plan. In this session you will learn a simple and repeatable method for getting your next 20 clients.
- Leverage social media and outbound email marketing to drive your client acquisition strategy.
- Learn secrets to building brand awareness that will drive traffic to your site.
DAY FOUR: DEVELOPING NEW REVENUE STREAMS
- You can only coach so many people in a week. But with a product marketing plan, you can expand your revenue stream. Penelope will show you how to do that based on her own experience.
- Learn how to use webinars, ebooks and workshops to augment your coaching services.
- Create passive income by making your website the platform for an entire roster of new products.